MADE FOR WORKWEARSUPPLY.CO.UK · EXAMPLE
NOT SHARED
66% of your attribute fields are empty or inconsistent.
Of the 186,000 attribute fields in your catalogue, 122,700 are empty or inconsistent. Below is exactly which ones, and what that means on each channel.
MEASURED 20 AUG 2026 · 100 PRODUCT PAGES
YOUR OWN ATTRIBUTES
UNFINDABLE
4,100 products cannot be found on material.
There is no assumption about behaviour in this. If a field is not in the markup, a filter cannot filter on it, a feed cannot pass it on and an assistant cannot reason about it. There is nothing more to it than subtraction.
ATTRIBUTE
FILLED
CANNOT BE FOUND ON THIS FIELD
material
0%
4,100 products
Measured on the pages we read and extrapolated to the products in your sitemap. That last step is the only assumption here: that the sample resembles the rest.
WHAT THAT COSTS
Four places where an empty field
costs money.
Your own search
Anyone filtering on leather never sees 4,100 of your products. They exist, they are just not in the filter.
Google Shopping
Missing required fields get suppressed. At 58% gtin that means part of the feed does not compete.
Marketplaces
Amazon and eBay rank partly on data completeness. Under 70% you rarely reach the top.
Assistants
Without attributes there is nothing to derive, so the product is never considered. This is called GEO and it is still open ground.
WITH SKUPLY
After one pass we expect 89 to 93%.
34% IS THERE NOW
57% WE FILL
9% STAYS EMPTY
Of 122,700 empty fields, roughly 16,700 remain. Those are the fields for which no source exists, plus everything that stayed under the threshold. We do not invent those.
PER ATTRIBUTE · 15 FIELDS
material
41% → 92%
size
62% → 97%
colour
55% → 89%
en standard
18% → 81%
sole
12% → 74%
gtin
49% → 58%
On gtin the red tail is what cannot be matched. That stays empty.
FROM YOUR OWN CATALOGUE
Not an example from a demo.
These are three SKUs from your site.
VOORBEELD 1
3 OF 15 FIELDS
VOORBEELD 2
4 OF 15 FIELDS
VOORBEELD 3
2 OF 15 FIELDS
WHAT IT BECOMES
For your catalogue it comes down to this.
YOUR NUMBERS
12,400 SKUs in your sitemap
Growth
First pass, one off, excl. VAT
€ 1,240
Per month, excl. VAT
€ 499
The monthly amount is fixed. What the first pass costs depends on the number of SKUs and is not fixed yet.
HOW IT RUNS
Week 1
An API key, the field inventory and the exclusion list. Baseline per category and the holdout recorded.
Week 2
Two hundred products enriched to draft. You approve or reject, and we set the bar to that.
Week 3
The whole catalogue to staging, then live. New SKUs complete within an hour from then on.
BEFORE YOU ASK
We touched nothing in your shop.
This measurement comes from public product pages, read the way any visitor can. No login, no key, no name and no email address. We do not store this report: it sits inside the link itself, so whoever has the link reads along.